Job Description

• Research and develop a monthly content plan based on the interests of trend-focused user groups.
• Write and edit content for the company’s Xiaohongshu and WeChat platforms.
• Conduct data analysis to provide feedback and actionable suggestions for the content team.
• Collaborate with product and design teams to produce promotional materials.
• Manage KOC partnership content, monitor sensitive keywords, and ensure compliance with platform guidelines.

Requirements

• Strong interest in trend culture, with some knowledge of skateboarding preferred.
• Understanding of coffee culture; experience in coffee-related teams is a plus.
• Skilled in researching, filtering, and summarizing information, with the ability to identify valuable content opportunities.
• Creative thinking and planning abilities.
• Strong writing and editorial skills with a fresh perspective.