Published 2025-09-11 12:00 2025-09-11 12:00:00 2025-10-11 12:00:00
Brand & Marketing Lead
  • Fulltime in Shanghai | Office
  • Salary: Unknown
  • Candidate Location: Only applicants currently in Shanghai

Job Description

We’re looking for a Brand & Marketing Lead to shape xBloom’s brand and grow our global presence. You’ll define brand strategy, lead campaigns, and craft stories that connect with audiences worldwide.

What You’ll Do

  • Define brand positioning and visual/content identity.
  • Lead cross-channel campaigns (launches, collaborations, seasonal activations).
  • Partner with PR, advertising, and social teams to expand reach.
  • Drive content and storytelling to strengthen brand awareness.
  • Use insights and metrics to optimize strategy and brand health.
  • Manage the brand & marketing team and oversee budgets.

Requirements

What We’re Looking For

  • 5+ years in brand/marketing with proven success in brand building or campaigns.
  • Strong creative and content skills—able to write, present, and execute.
  • Experience in consumer, lifestyle, tech, or design brands is a plus.
  • Excellent collaboration and project management skills.
  • Strategic thinker with global perspective.

xBloom

xBloom is a top VC-funded coffee-tech company reinventing coffee through beautifully designed machines, collaborations with top roasters, and a growing global presence. We blend technology, design, and taste to elevate daily rituals.
Building 1 Enterprise Center.. No. 128, Tianmu West Road, Jing'an District SHANGHAI

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